Lou Bortone of Online Video Branding Interviewed for “The Official LOI International Media Outlook Book” by Lauren Darr, President of LOI International

GREENS FORK, IN—March 10, 2010– LOI International is proud to announce that Lou Bortone of Online Video Branding has been interviewed for “The Official LOI International Media Outlook Book.”  Lou Bortone grew up in the TV industry and has been involved in all aspects of the entertainment business for more than 20 years.  Lou is a writer, producer, and online branding consultant who teaches entrepreneurs how to build breakthrough brands on the internet.

Lauren L. Darr, President of LOI International and interviewer, said, “Lou has a unique perspective from both a broadcast and online standpoint.  I highly valued his interview for the book and was delighted that he was willing to participate in the project.”

“The Official LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

“The Official LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.