LOI International President Lauren L. Darr Interviews Vice President of Sales and Marketing for ENCO Systems Don Backus for the “LOI International Media Outlook Book 2010-2012”

GREENS FORK, IN—November 18, 2009 LOI International is proud to announce that Don Backus, Vice President of Sales and Marketing for ENCO Systems, will be featured in the “LOI International Media Outlook Book 2010-2012.” Since 1972, Don has worked in the broadcast industry— both in the Radio and Television station side and as a vendor to the industry.  He has held just about every position in a station you could think of including being an owner.  He also co-founded a commercial recording studio and performed award-winning voice work.  He has been with ENCO Systems since 1999.

Lauren L. Darr, President of LOI International and interviewer, commented, “Don’s breadth of experience in the industry coupled with his ‘no holds barred’ opinions made him a perfect match for this book project.  We were looking for innovators unafraid of being on the cutting edge and talking about it. We definitely have that in Don.”

Don commented, “Lauren really ‘gets’ marketing to the broadcast industry and is a smart, savvy professional communicator.  In her new book, she’s put together a roster of industry people that will hopefully provoke conversations and strategies aimed at improving and growing our industry with the exchange of ideas.  She’s got great insight, asks good questions and, while I suppose it might not matter in the context of her new book, she’s a great person, too!”

The “LOI International Media Outlook Book 2010-12” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

The “LOI International Media Outlook Book 2010-2012” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted at www.loi-international.com.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.