LOI International President Lauren L. Darr Interviews Jetcast Senior Marketing Executive Tom Zarecki for the LOI International Media Outlook Book

GREENS FORK, IN—January 15, 2010– LOI International is proud to announce that Tom Zarecki, MBA and Senior Marketing Executive for Jetcast will be featured in the “LOI International Media Outlook Book.”  Tom has an extensive background in the radio industry, both on the station and technology sides.  He was dubbed “Connecticut’s Youngest DJ” by the Hartford Times at age 13 and has worked in the industry ever since in various roles such as co-founder of stations, columnist, and spokesperson.  Mr. Zarecki has also been a featured speaker at numerous broadcast industry and related conferences and shows.

Lauren L. Darr, President of LOI International and interviewer, commented, “I’ve known Tom and his talent for too many years to mention and am always amazed at his knack for understanding emerging technology and trends.  I was thrilled when Tom agreed to participate in the book project.”

The “LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

The “LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted at www.loi-international.com.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.