Bob Cauthen of SCMS Inc. Interviewed for “The Official LOI International Media Outlook Book” by Lauren Darr, President of LOI International

GREENS FORK, IN—March 17, 2010– LOI International is proud to announce that Bob Cauthen of SCMS, Inc. has been interviewed for “The Official LOI International Media Outlook Book.”  Bob Cauthen is President of SCMS, Inc., a radio equipment distributor and service provider in the broadcast industry.  He has over thirty years experience in the industry and has seen many changes.

Cauthen commented, “Lauren has worked extremely hard to complete the Media Outlook Book and she is on the cutting edge of where radio will be going in the next decade.  Her insights should be mandatory reading for every manager and owner in our industry.”

Lauren L. Darr, President of LOI International and interviewer, said, “Bob is one of the most well-respected people in broadcast.  His understanding of where radio has been and what is happening in the media landscape was an essential part of the book.  I’m elated he agreed to participate in the project.”

“The Official LOI International Media Outlook Book” Overview

With today’s convergence and economy, smart companies are making moves to sustain and grow.  The media conglomerates of today will not be the same in two, five, or twenty years from now.  This book is a series of conversations with several of today’s top trendsetters to see how media will be different over the next couple years.

“The Official LOI International Media Outlook Book” is a resource that paints a picture of the media landscape in a way that incorporates all facets of media— and how they must work together to be successful.

Aside from getting up-close insight into the minds of these thought leaders, you’ll get an understanding of:

-       Emerging technology, end-user, and operational trends

-       How media entities will converge over the next couple years

-       Technological changes that will affect every aspect of life

Join in these conversations with author Lauren L. Darr as she chats with several thought leaders that are both behind the scenes and in the public eye.

The book is scheduled to launch in April 2010. Pre-orders are now being accepted.  Left Paw Press, the publishing imprint of Lauren Originals, Inc, publishes this book.

About LOI International

LOI International is the ultimate marketing ‘relationshipper’ for B2B and technology companies— working with companies that love to play ‘what if’ while maintaining a laser-focus on maximizing their potential.  LOI does that not only by planning and implementing traditional communications efforts, but by also creating original ways of connecting clients with the different personalities and resources clients need to reach.  What that means for clients is an assurance that their marketing is aligned with their revenue potential in a way that spurs contagious success.  LOI International is based in the Midwest USA and is the marketing consulting arm of Lauren Originals, Inc.